Victoria’s Secret Bombshell Turns 15 With a Fresh Glow-Up

Joanna Elizabeth

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Published March 20, 2025

Victoria's Secret Bombshell Fragrance 2025 Ad
Devyn Garcia stars in Victoria’s Secret Bombshell 15th Anniversary fragrance campaign. Photo: Lachlan Bailey / Victoria’s Secret

Victoria’s Secret is celebrating 15 years of Bombshell, its iconic fruity floral fragrance, with a fresh campaign starring Devyn Garcia. The scent, known for its bold yet feminine appeal, now comes in a brand-new bottle that channels its glamorous essence.

Victoria’s Secret Bombshell 15th Anniversary Fragrance Campaign

Photographed by Lachlan Bailey, Devyn captivates in a dreamy outdoor setting, surrounded by lush greenery. Styled by Emmanuelle Alt, she wears soft pink and white striped designs. It’s an homage to Victoria’s Secret’s signature branding. Flowing ruffles, delicate florals, and gold-accented accessories enhance the ethereal aesthetic.

The fragrance itself remains as enchanting as ever. It opens with the bright, juicy notes of Brazilian purple passion fruit, unfolds into the soft elegance of Shangri-La peony, and settles into the creamy warmth of Madagascar vanilla orchid.

“After 15 years of Bombshell, there are many reasons to celebrate this iconic fragrance,” says perfumer Adriana Medina. “I never estimated the power of how many women this fragrance has touched during all these years.”


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