Victoria’s Secret continues with its rebrand introducing a new bra brand called: VS Bare Infinity Flex. The campaign includes a diverse lineup featuring models Carolyn Murphy, Devyn Garcia, Paloma Elsesser, Jill Kortleve, Aamito Lagum, Taylor Hill, and Mayowa Nicholas.
Photographed against a grey backdrop, they wear bras in different shades, including Kir, Pale Plum, Espresso, and Tornado. Sizes include 32-38B-DDD, 38G, 40DD-DDD, 42D-DD, and 44C-D. In addition to images, models pose in a short film describing the bra’s comfort and what they would call it.
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“Introducing the revolutionary VS Bare Infinity Flex. Featuring an adaptive cup, innovative gel wire, and infinity edge, it’s our very first that adapts to your ever-changing body and is designed to fit and move with you,” Victoria’s Secret states.