Yumi Nu is the Face of Victoria’s Secret’s Bombshell Sundrenched Fragrance

Joanna Elizabeth

/

Published April 8, 2022

/

Updated December 24, 2022

Victoria's Secret Bombshell Sundrenched Fragrance Campaign
Yumi Nu stars in Victoria’s Secret Bombshell Sundrenched fragrance campaign. Photo: Zoey Grossman / Victoria’s Secret

In time for summer, Victoria’s Secret is introducing its limited-edition Bombshell Sundrenched Eau de Parfum. The brand has launched a new campaign to commemorate the occasion, which stars Yumi Nu photographed by Zoey Grossman. A joyful and sunkissed day is captured in the spirit of Bombshell Sundrenched by the model and singer-songwriter in the fragrance campaign shot on the beach.

Victoria’s Secret Bombshell Sundrenched Fragrance Campaign

Yumi Nu Model Victoria's Secret
Model Yumi Nu poses at the beach for Victoria’s Secret Bombshell Sundrenched eau de parfum campaign. Photo: Zoey Grossman / Victoria’s Secret

Bombshell Sundrenched is a limited-edition update on the iconic Victoria’s Secret fragrance, Bombshell, released in 2010. If you’re looking for a new summer perfume, the Eau de Parfum has a splash of coconut water at the beginning and a heart of coral peony in the middle. On the other hand, guava blossom offers a tropical touch, while the warm sands accord conjures up images of a sandy beach and salty sea spray.

Related: Hailey Bieber, Imaan Hammam Are Dream Angels in Victoria’s Secret Spring Styles

Victoria's Secret Bombshell Sundrenched fragrance bottle.
The Victoria’s Secret Bombshell Sundrenched fragrance bottle. Photo: Victoria’s Secret

Bombshell Sundrenched by Victoria’s Secret is available in various forms, including an Eau de Parfum, an Eau de Parfum rollerball, a fine fragrance lotion, and a fine fragrance mist. Master perfumer Nathalie Benareau describes her inspiration for this scent: “In creating this fragrance, I wanted to capture the moment when the sun sets and paints the summer sky.” The perfumer adds, “That golden glow and sense of carefree joy is bottled in this solar, warm, and lightly invigorating scent.”

Don’t forget to check out the VS Bombshell Magic fragrance, out now. For more VS scents, discover the Bare Eau de Parfum. Produced with a proprietary mixture of musks and the ability to react seamlessly with your chemistry, you will surely experience an aroma uniquely tailored for you!


Recent Updates

HM-Spring-Summer-2025-Campaign

Tyla, FKA Twigs Headline H&M’s Spring 2025 Ad

H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline ...
Dua-Lipa-YSL-Libre-Leau-Nue

Dua Lipa Stuns in YSL Libre L’Eau Nue Perfume Ad

Yves Saint Laurent Beauty turns up the heat with its campaign for Libre L’eau Nue Parfum de Peau. Starring Dua ...
Camila-Mendes-adidas-Running

Camila Mendes is In Her Running Era with adidas

Camila Mendes is stepping into the fitness world as a new face for adidas Running. The Brazilian-American actress and producer ...
Dolce-Gabbana-Eyewear-Spring-Summer-2025

Dolce & Gabbana Eyewear’s Spring 2025 Styles Go Big

Dolce & Gabbana delivers sleek sophistication in its spring-summer 2025 eyewear campaign. Shot by Karim Sadli, the images star models ...
Chanel-Camelia-Futura-Makeup

NewJeans’ Minji Glows in Chanel Camélia Futura Ad

Chanel’s latest makeup collection, Camélia Futura, reimagines the house’s signature flower with a metallic twist. Fronted by NewJeans’ Minji, the ...
Oliver-Peoples-Spring-2025

Camille Rowe Chases the Sun in Oliver Peoples Spring 2025 Ad

Oliver Peoples’ spring 2025 campaign is a nod to classic Hollywood glamour. Starring model Camille Rowe and actor Brandon Sklenar, ...