Vince Explores Nature’s Palette for Fall 2024 Campaign

Joanna Elizabeth

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Published August 15, 2024

Vince Fall 2024 Campaign
Cate Underwood poses in the Vince fall 2024 campaign. Photo: Emma Summerton / Vince

Vince’s fall 2024 campaign is an ode to the great outdoors. Shot in the breathtaking landscapes of Jackson Hole, Wyoming, photographer Emma Summerton captures the essence of rugged luxury.

Vince Fall 2024 Campaign

Channeling retro vibes, Vince features a shrunken cardigan and polka dot print skirt in its fall 2024 campaign.
Channeling retro vibes, Vince features a shrunken cardigan and polka dot print skirt in its fall 2024 campaign. Photo: Emma Summerton / Vince

Against the backdrop of majestic mountains and dense forests, model Cate Underwood showcases the brand’s latest offerings. Plaid separates and cozy knitwear takes center stage, while printed scarves add a pop of contrast.

Vince features chic layering in its fall 2024 campaign.
Vince features chic layering in its fall 2024 campaign. Photo: Emma Summerton / Vince

Neutral hues such as tan, grey, navy blue, and forest green dominate the color palette, creating a soothing atmosphere. However, polka dots and retro-inspired camisoles inject a playful, whimsical vibe into the collection.

Cate Underwood lounges in plaid prints for Vince's fall 2024 campaign.
Cate Underwood lounges in plaid prints for Vince’s fall 2024 campaign. Photo: Emma Summerton / Vince

The result is a stunning juxtaposition of masculine and feminine styles. Oversized coats and sleek leather pieces bring a tough, rugged edge, while chiffon layers add a feminine touch.


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