Weekend Max Mara Signature’s spring-summer 2024 collection, titled “Phantasie,” curated by Austrian designer Arthur Arbesser, delivers a dreamy homage to his Viennese roots. This collection intertwines childhood memories of theatre and ballet with a modern, whimsical twist.
Weekend Max Mara Signature Spring/Summer 2024 Campaign
Model Lily McMenamy takes the spotlight in the collection images, wearing dance-inspired apparel. A cobalt blue coat, its interior quilted lining peeking through as it flares open, reveals a delicate yet striking contrast against a sheer, pale blue skirt.
Transitioning into a more playful yet sophisticated ensemble, Lily dons a black lace-up corset over a sheer white long-sleeve top, paired with tailored shorts adorned with subtle embroidery. Elsewhere, a white slip dress with red trim embraces a minimal approach.
The Weekend Max Mara collection crescendos with striking printed garments, showcasing Arbesser’s bold approach to patterns. The airy fabrics and fluid cuts are designed to sway with every step, creating a living artwork in motion.
