Weekend Max Mara heads to the Mediterranean coastline for its spring-summer 2022 campaign. The photographs, which feature model Nora Attal, exude a sense of warm weather escape while showcasing elegant designs. Photographer Eddie Wrey captures the sun-soaked images, which feature floral prints, crochet knitwear, and airy dresses.
Weekend Max Mara Spring/Summer 2022 Campaign
The British beauty, who Anastasia Barbieri styles, accessorizes with striking bags such as the Pasticcino and stacked bracelets. Finishing her look, Karim Rahman works on Nora’s makeup with wavy tresses by hairstylist Pier Paolo Lai.
Related: Sofia Richie Charms in Weekend Max Mara Flutterflies Collection
Summer hideaway: full of significance but devoid of any excess, all elements seem to fall into place in a landscape made beautiful by less rather than more. Nora Attal models the new season’s reinvented classics, headlined with the trench coat’s contemporary twist. Set on the rocky coastline of a Mediterranean hideaway the Weekend MaxMara Spring Summer 2022 advertising campaign portrays the protagonist in the summer wardrobe you have always wished for.
Weekend Max Mara
