Weekend Max Mara’s spring-summer 2025 campaign is a love letter to laid-back elegance, set against the backdrop of Lisbon, Portugal. The images, featuring model Grace Valentine, highlight the city’s intricate tiled facades, winding streets, and sunlit corners.
Weekend Max Mara Spring/Summer 2025 Campaign
Captured by photographer Sean Thomas, the campaign embraces the essence of a traveler’s wardrobe. A classic trench coat, wide-leg trousers, and a nautical-striped shirt reflect timeless style. Meanwhile, a denim-on-denim ensemble also stands out.
The collection features a structured leather bag and a slouchy knit clutch, perfect for an on-the-go lifestyle. Lisbon’s charm is woven throughout the imagery, from cobblestone alleys to sun-drenched terraces overlooking the Atlantic.
Weekend Max Mara presents pieces designed for discovery. Whether exploring a hidden café or strolling along the waterfront. The muted tones and versatile silhouettes make these looks completely wearable.
