See Even More Photos of Willow Smith’s Chanel Eyewear Campaign

Joanna Elizabeth

/

Published August 25, 2016

Willow Smith stars in her debut Chanel campaign for the brand's fall-winter 2016 eyewear campaign
Willow Smith stars in her debut Chanel campaign for the brand’s fall-winter 2016 eyewear campaign

After seeing a preview of the shoot in July, Chanel has finally released a full look at Willow Smith’s eyewear campaign for Chanel. Karl Lagerfeld shot the 15-year-old starlet for the French brand’s fall-winter 2016 optical and sunglass range. The advertisements focus on three themes–Vintage, Urban Chic and Chanel Coco Chain. Willow poses in black and white wearing her signature braids and layers of jewelry.

Chanel Eyewear Fall/Winter 2016 Campaign

Karl Lagerfeld photographed Willow Smith for Chanel's fall eyewear campaign
Karl Lagerfeld photographed Willow Smith for Chanel’s fall eyewear campaign
Willow Smith brings her signature eclectic style to Chanel's fall 2016 eyewear campaign
Willow Smith brings her signature eclectic style to Chanel’s fall 2016 eyewear campaign
Willow Smith wears optical frames from Chanel Eyewear's fall collection
Willow Smith wears optical frames from Chanel Eyewear’s fall collection
Willow Smith wears braids in Chanel Eyewear's fall 2016 advertising campaign
Willow Smith wears braids in Chanel Eyewear’s fall 2016 advertising campaign

Willow Smith – Chanel Eyewear – Behind the Scenes

Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign

Recent Updates

Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & Lancôme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in Lancôme’s latest ad for its L’Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...