See Even More Photos of Willow Smith’s Chanel Eyewear Campaign

Joanna Elizabeth

/

Published August 25, 2016

Willow Smith stars in her debut Chanel campaign for the brand's fall-winter 2016 eyewear campaign
Willow Smith stars in her debut Chanel campaign for the brand’s fall-winter 2016 eyewear campaign

After seeing a preview of the shoot in July, Chanel has finally released a full look at Willow Smith’s eyewear campaign for Chanel. Karl Lagerfeld shot the 15-year-old starlet for the French brand’s fall-winter 2016 optical and sunglass range. The advertisements focus on three themes–Vintage, Urban Chic and Chanel Coco Chain. Willow poses in black and white wearing her signature braids and layers of jewelry.

Chanel Eyewear Fall/Winter 2016 Campaign

Karl Lagerfeld photographed Willow Smith for Chanel's fall eyewear campaign
Karl Lagerfeld photographed Willow Smith for Chanel’s fall eyewear campaign
Willow Smith brings her signature eclectic style to Chanel's fall 2016 eyewear campaign
Willow Smith brings her signature eclectic style to Chanel’s fall 2016 eyewear campaign
Willow Smith wears optical frames from Chanel Eyewear's fall collection
Willow Smith wears optical frames from Chanel Eyewear’s fall collection
Willow Smith wears braids in Chanel Eyewear's fall 2016 advertising campaign
Willow Smith wears braids in Chanel Eyewear’s fall 2016 advertising campaign

Willow Smith – Chanel Eyewear – Behind the Scenes

Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith behind the scenes at Chanel Eyewear shoot
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith takes a selfie with Chanel creative director Karl Lagerfeld
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign
Willow Smith wears oversized sunglasses behind the scenes at Chanel Eyewear campaign

Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Latto Hairstyles Featured

7 of Latto’s Best Hairstyles That Steal the Show

Rapper Latto is always switching up her hair, serving looks that are bold, glamorous, and totally unforgettable. Latto's hairstyles range ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...