Winona Fronts rag & bone–New York-based label rag & bone continues to enlists actresses for its ads with its fall-winter 2014 campaign starring Winona Ryder. The images were photographed in Coney Island by Glen Luchford and this preview snap features Winona (who was pictured for Red Magazine, recently) in a coat from the autumn collection with unassuming styling. âTo us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isnât interested in being a movie star. For her, itâs all about the craft. She also has this beautiful timeless quality,â says Marcus Wainwright, Managing Partner of rag & bone.