TBT | Eva Herzigova’s Iconic Wonderbra Ad – Hello Boys!

Joanna Elizabeth

/

Published August 21, 2014

wonderbra-ads-eva-herzigova-billboard01

Throwback Wonderbra–Launched in 1994, the Wonderbra billboard ad  not only got the attention of all passersby but also helped cement Czech beauty Eva Herzigova’s career as a top model. With the famous tagline “Hello Boys” it was considered racy at the time due to the closeup of Eva in a black bra. And it has even been rumored that the billboard caused automobile accidents! Since then, Eva has gone on to appear in campaigns for Dolce & Gabbana, Dior, Chopard and more top brands but the Wonderbra image still remains one of her most memorable. In 2011, it was voted the most iconic outdoor ad by the Outdoor Media Centre making it a perfect subject for this week’s edition of Throwback Thursday.

wonderbra-ads-eva-herzigova-billboard02

wonderbra-ads-eva-herzigova-billboard03


Recent Updates

Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin FĂ©tiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest FĂ©tiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna-Karan-Winter-2024

Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance

Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...
Gucci-Gift-Mountains-2024

Kendall Jenner & Gucci Bring Snowy Style to Gift Season

Gucci takes winter style to new heights with Chapter 2 of its 2024 Gift campaign, “To the Mountains.” Led by ...
Jacquemus-Holiday-2024

Jacquemus’ Holiday 2024 Campaign Goes on a Glam Retreat

Jacquemus is serving up a luxurious escape with its “Winter Retreat” Holiday 2024 campaign. Buzzy model Alex Consani brings the ...