After announcing the launch of Zara Beauty earlier this month, the Spanish fashion giant unveiled a multi-part campaign captured by well-known photographers. A story called On the Line, lensed by Craig McDean, features models in eye-catching makeup looks. Sora Choi, Kristina Grikaite, and Marjan Jonkman show off bold eyeliner and pouty lips for the collage-style images.
Makeup artist Diane Kendal creates sleek lines and winged effects in black. Zara Beauty also includes refillable products that are cruelty-free. An expansive line falls in line with its slogan: “There is no beauty, only beauties.”
Related: Lola & Sacha Get Glam for Zara Beauty Campaign
Styled by Karl Templer, the trio’s makeup is paired with dark jackets and tops. Fabien Baron works on creative direction for the shoot with hair by Eugene Souleiman.
Zara Beauty ‘On the Line’ Campaign
