Zara unveils its fragrance capsule in collaboration with Jo Loves called Zara Emotions. A campaign features eight models for eight scents influenced by Zara’s fashion archives. Photographed by David Sims, rising stars Lexi Boling, Blesnya Minher, Maartje Verhoef, and Klara Kristin pose in black and white images. Marta Ortega Pérez, Moon Kyu Lee, Mijo Mihaljcic, and Sacha Quenby also round out the cast. Ezra Petronio works on art direction for the shoot with hair by Duffy and Lucia Pieroni on makeup. Styled by Jane How, the faces wear leather jackets, knit sweaters, embellished blouses, and more. In addition to images, models also star in a short film describing each scent they represent.
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Zara Emotions Fragrance Campaign
