Neon Swim: Zara Gets Into Bold Beachwear

Joanna Elizabeth

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Published June 30, 2021

Zara unveils Neon Swim editorial.
Zara unveils Neon Swim editorial.

Beach season gets a colorful update from Zara. The Spanish fashion brand launches a trend guide focusing on Neon Swim styles. A fashion shoot starring Adut Akech features bold silhouettes captured amongst sand and waves.

From cut-out one-pieces to stylish piping and zip-up accents, these swim trends are all about standing out. Paired with sandals as well as sunglasses, the Zara woman heats up the beach. A baseball cap or kitten heels also provide statement finishes to swim season.

Related: Vive La Fête | Zara Unveils Summer Party Dresses

Bold shades of neon pink, yellow, green, and orange stand out. In addition, the brand also designs glasses cases featuring a zip closure and carabiner detail.

Zara Neon Swim 2021 Trend Guide

Zara Cross Strap Bikini Top and High-Waisted Bikini Bottoms with Piping.
Zara Cross Strap Bikini Top and High-Waisted Bikini Bottoms with Piping.
Model wears Zara bandeau bikini top and high-waisted bikini bottoms with piping.
Model wears Zara bandeau bikini top and high-waisted bikini bottoms with piping.
Adut Akech wears Zara Zip Bikini Top and Piped Bikini Bottom.
Adut Akech wears Zara Zip Bikini Top and Piped Bikini Bottom.
Zara Asymmetric Cut Out Swimsuit, Contrast Temple Sunglasses, Basic Cap, and Heeled Slingbacks.
Zara Asymmetric Cut Out Swimsuit, Contrast Temple Sunglasses, Basic Cap, and Heeled Slingbacks.
Zara unveils Neon Swim editorial.
Zara unveils Neon Swim editorial.
Zara unveils Neon Swim editorial.
Zara unveils Neon Swim editorial.
Adut Akech models Zara Cut Out Swimsuit and Glasses Case.
Adut Akech models Zara Cut Out Swimsuit and Glasses Case.
Model wears Zara bandeau bikini top and high-waisted bikini bottoms with piping.
Model wears Zara bandeau bikini top and high-waisted bikini bottoms with piping.
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