Zara Studio’s spring 2025 campaign is a bold mix of modern glam with the bohemian spirit. Photographed by Steven Meisel, the campaign, titled On the Road, embraces contrasts. The vibe combines avant-garde design with free-spirited energy.
Zara Studio Spring/Summer 2025 Campaign
The black-and-white portraits highlight the collection’s intricate details, from fringed tops to sculptural accessories. The season is defined by flowing yet structured silhouettes, with fluid dresses featuring sportswear-inspired necklines, layered jewelry, and abstract embellishments.
The color palette stays grounded in earthy tones, with garment-dyed textures adding depth. The cast of models shows unique ensembles along with mussed tresses for understated glamour. Styled by Karl Templer, the looks blend rock-and-roll glam with Western influences.
Embellished bralettes meet tailored waistcoats, micro shorts, and voluminous blouses, while gladiator sandals and metal-studded belts add an edge. With creative direction by Fabien Baron, the campaign’s cinematic aesthetic channels a sense of self-expression.
