Zendaya is embracing her sporty side, teaming up with the running sneaker brand On as a brand partner for a multi-year partnership. The red-carpet fashion icon, known for her luxury choices, is now showcasing a more approachable athleisure style.
Zendaya for On Brand Partner Announcement
In her first campaign with On, titled “Dream Together,” Zendaya stars in a cinematic short film directed by C Prinz. The film explores how movement can unite people from different backgrounds, highlighting the brand’s ethos of inclusivity and community through athleticism.
The campaign images feature Zendaya in a variety of sporty looks, including joggers, sports bras, and, of course, On running shoes. Each image emphasizes both style and functionality, portraying Zendaya as effortlessly blending fashion with fitness.
Zendaya shared her excitement about the partnership, saying, “It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing, or running around with my dog. So it’s a full-circle moment to make this partnership official.”
In addition to her work with On, Zendaya has also recently fronted a Bulgari campaign set in iconic Roman landmarks, further showcasing her dynamic range as a brand ambassador.
