Zimmermann’s Fall 2024 Campaign Delivers Dreamy Elegance

Joanna Elizabeth

/

Published August 21, 2024

Zimmermann Fall 2024 Campaign
Aivita Muze stars in the Zimmermann fall 2024 campaign. Photo: Benny Horne / Zimmermann

Zimmermann’s fall 2024 campaign is walking on a dream with its In Illustration collection. This captivating line draws inspiration from the art of fashion illustration. Lensed by Benny Horne, model Aivita Muze is a vision, donning silhouettes that seem to dance on air.

Zimmermann Fall 2024 Campaign

Zimmermann focuses on tiered ruffles for its fall 2024 campaign.
Zimmermann focuses on tiered ruffles for its fall 2024 campaign. Photo: Benny Horne / Zimmermann

The standout pieces in the collection include the show-stopping Otto gown in black and gold stealing the spotlight. Meanwhile, the ruffled layers and tailored pantsuits showcase Zimmermann’s signature attention to detail.

Aivita Muze shows off a tailored pantsuit for Zimmermann's fall 2024 campaign.
Aivita Muze shows off a tailored pantsuit for Zimmermann’s fall 2024 campaign. Photo: Benny Horne / Zimmermann

The color palette is equally impressive, blending soft, painterly pastels with subtle neutral hues that add depth and sophistication to each look.

Zimmermann highlights the Otto gown in its fall 2024 campaign.
Zimmermann highlights the Otto gown in its fall 2024 campaign. Photo: Benny Horne / Zimmermann

Romy Frydman’s styling adds the perfect finishing touches, elevating Aivita’s outfits with the understated elegance of ballet flats, oversized sunglasses, and delicate drop earrings.

Aivita Muze looks dreamy in the Eden flounce maxi dress for fall 2024.
Aivita Muze looks dreamy in the Eden flounce maxi dress for fall 2024. Photo: Benny Horne / Zimmermann

As Zimmermann shifts from its sultry summer swimwear to the allure of fall fashion, the brand continues to deliver chic looks.


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