Frida Gustavsson for Paul & Joe Spring 2011 Campaign by Patrick Demarchelier

Posted by · Mar 3rd, 2011 · 2011, Campaign, Frida Gustavsson, Patrick Demarchelier, Paul & Joe, Spring, Spring 2011 ·

Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.





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  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Anonymous

    Not really loving the poses here… I think she is better than this.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Chantelle B.

    Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.

  • Kris

    What disturbs me the most if the typeface used in the “Paul & Joe”! Good lord what is that? Arial?