Frida Gustavsson returns as the face of Paul & Joe’s spring 2011 campaign lensed by Patrick Demarchelier. Joining James Smith, Frida takes to the sand, sun and water.
Not really loving the poses here… I think she is better than this.
Really looks photoshoped. Especially the second picture, (with the yellow shirt) her legs look like plastic.
What disturbs me the most if the typeface used in the “Paul & Joe”! Good lord what is that? Arial?