Marc Jacobs Fall 2010 Campaign | Monika, Frida & Ann by Juergen Teller

Posted by · Jul 21st, 2010 · 2010, Ann Kenny, Campaign, Fall, Fall 2010, Frida Gustavsson, Jac Jagaciak, Juergen Teller, Marc Jacobs ·

Once again, Juergen Teller photographs the Marc Jacobs campaign for the fall season with models Monika Jagaciak, Frida Gustavsson and Ann Kenny in the spotlight. The images reflect the girlish whimsy of the collection with its loose silhouettes, airy materials and neutral tones.




source | tfs

  • Rhonda

    They look dead

    • http://www.thesecretoffashion.blogspot.com thesecretoffashion

      Yes that was also the first thing I tought..

      • http://intensedebate.com/profiles/paulinecloris paulinecloris

        Yes,i think the same thing….

        • http://intensedebate.com/profiles/tashaloves tasha

          hear hear

  • Rhonda

    They look dead

    • http://www.thesecretoffashion.blogspot.com thesecretoffashion

      Yes that was also the first thing I tought..

      • http://intensedebate.com/profiles/paulinecloris paulinecloris

        Yes,i think the same thing….

        • http://intensedebate.com/profiles/tashaloves tasha

          hear hear

  • http://intensedebate.com/profiles/griffederetalhos Daniela Hinerasky

    oh my!

  • http://intensedebate.com/profiles/griffederetalhos Daniela Hinerasky

    oh my!

  • April

    Not impressed, sorry to say…

  • April

    Not impressed, sorry to say…

  • Magnus

    I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    • Anne

      hahaha

    • kiki

      i laughed so hard my waist shrunk to proenza proportions!

  • Magnus

    I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    • Anne

      hahaha

    • kiki

      i laughed so hard my waist shrunk to proenza proportions!

  • Carol

    This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    • Magnus

      I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

  • Carol

    This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    • Magnus

      I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

  • bbb

    Love it

  • bbb

    Love it

  • anon

    call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    • Magnus

      Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

  • anon

    call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    • Magnus

      Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

  • veronica

    I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around ;)

    • http://twitter.com/igorvander @igorvander

      So what does it say exactly because I am among those who don't hear the message?

      • Magnus

        I agree, Igor. I'm a fashion editor, since I have a fashion blog on-line, and even I can't see the message.

  • veronica

    I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around ;)

    • http://twitter.com/igorvander @igorvander

      So what does it say exactly because I am among those who don't hear the message?

      • Magnus

        I agree, Igor. I'm a fashion editor, since I have a fashion blog on-line, and even I can't see the message.

  • Eleanor

    I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

  • Eleanor

    I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

  • http://fashionteapot.blogspot.com Amy

    I like it too cause it's a bit strange and not like the other campaigns :)

  • http://fashionteapot.blogspot.com Amy

    I like it too cause it's a bit strange and not like the other campaigns :)

  • Bee

    OOoo but it's so arty and ambiguous… boo sucks.

    • Magnus

      Well said. Ambiguity means I may have to actually think, and like you, Bee, I don't like that. It sucks. Boo.

  • Bee

    OOoo but it's so arty and ambiguous… boo sucks.

    • Magnus

      Well said. Ambiguity means I may have to actually think, and like you, Bee, I don't like that. It sucks. Boo.

  • moo

    perfection. everything I want in an ad… <3

  • moo

    perfection. everything I want in an ad… <3

  • Lauren

    Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

  • Lauren

    Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

  • ka be

    brilliant..they r sunbathing !

  • ka be

    brilliant..they r sunbathing !

  • http://rag-pony.blogspot.com Emma

    lol at magnus.
    I love this campaign! I also got a rural america vibe. beautiful

  • http://rag-pony.blogspot.com Emma

    lol at magnus.
    I love this campaign! I also got a rural america vibe. beautiful

  • Shannon

    Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

  • Shannon

    Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

  • http://zappoliasbananaoveralls.tumblr.com zappolia

    haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

  • http://zappoliasbananaoveralls.tumblr.com zappolia

    haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

  • Leo

    Love the clothes on the runway, but these pictures are kind of creepy.

    Children of the Corn!

  • Leo

    Love the clothes on the runway, but these pictures are kind of creepy.

    Children of the Corn!

  • Joyce

    They are brilliant

  • Joyce

    They are brilliant

  • http://thefashionpa.blogspot.com/ the Fashion PA

    I love the collection and photography. Very Grey Garden-ish ;)
    http://thefashionpa.blogspot.com/

  • http://thefashionpa.blogspot.com/ the Fashion PA

    I love the collection and photography. Very Grey Garden-ish ;)
    http://thefashionpa.blogspot.com/

  • R.Giskard

    Anyone know where this was shot?

  • http://www.logoonlinepros.com Business Logo design

    Well photographs but,i could not get what are you trying to show. I don’t want to discourage you but, you need to make better your post!

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  • http://www.rushpcb.co.uk/ pcb prototype

    I like this superb photography… I like this campaign…

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