Spring 2010 Campaign | BCBGeneration by David Roemer

Joanna Elizabeth

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Published February 3, 2010

David Roemer shoots the spring-summer campaign for BCBGeneration, a diffusion line from BCBG Max Azria. The fun and flirty advertisements feature Paisley, Soo Joo, Dorith Mous and Taylor Rose wearing the brand’s latest collection.


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24 thoughts on “Spring 2010 Campaign | BCBGeneration by David Roemer”

  1. pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

    Reply
  2. pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

    Reply
  3. these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

    Reply
  4. these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

    Reply

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