H&M Swimwear 2010 Campaign | Daria, Erin, Sasha, Lara & Julia by Patrick Demarchelier

Joanna Elizabeth

/

Published May 6, 2010

We follow up the preview from last week with the full set of H&M‘s swimwear collection for the current season. Captured by Patrick Demarchelier, models Daria Werbowy, Erin Wasson, Sasha Pivovarova, Julia Stegner and Lara Stone experience fun in the sun while showing off their killer bods.









Recent Updates

Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna-Karan-Winter-2024

Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance

Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...
Gucci-Gift-Mountains-2024

Kendall Jenner & Gucci Bring Snowy Style to Gift Season

Gucci takes winter style to new heights with Chapter 2 of its 2024 Gift campaign, “To the Mountains.” Led by ...
Jacquemus-Holiday-2024

Jacquemus’ Holiday 2024 Campaign Goes on a Glam Retreat

Jacquemus is serving up a luxurious escape with its “Winter Retreat” Holiday 2024 campaign. Buzzy model Alex Consani brings the ...

93 thoughts on “H&M Swimwear 2010 Campaign | Daria, Erin, Sasha, Lara & Julia by Patrick Demarchelier”

  1. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  2. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  3. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  4. wish in my job description included: walking on the beach, sun, swimsuits and hot men 😀

  5. lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  6. lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  7. lara's great, and that's about it. kinda to skinny i feel. maybe some of the si girls? idk, cintia dicker, bar, brooklyn decker, anne v, and hilary? but that's just me playing fantasy ad cast. lol!

  8. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  9. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  10. I just wish it wouldn't be this muched photoshopped… I don't know why they even bother photographing models anymore since they pretty much change everything on the computer anyways.. it's a shame, since these girls honestly don't need no photoshop!

  11. I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  12. I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  13. I still don't understand why everyone is so in love with lara's body, it is kind of average
    maybe is just me, that I prefer more the androginous kind of models
    btw, the swimsuits are not really interesting

  14. lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  15. lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  16. lara is incredibale!!!
    i think sasha is a bit boring though
    a bit weak comparing to other models

  17. did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

  18. did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

  19. did anyone else notice that sasha is wearing sunglasses in every picture? maybe her intense stare wasn't right for the beach vibe. . .

  20. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  21. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  22. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  23. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  24. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  25. sasha, lara, and daria looks hot here. lara is really just all boobs. take the boobs away, her body is exactly like any other typical skinny model. i don't think its boring tho. this makes me wanna go the beach so much. and oh yeah, do sit ups too.

  26. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  27. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  28. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  29. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  30. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  31. this has tons of photoshop and the bikinis are boring… the only model that don't suck it's lara. the others, c'amon, people don't really want to see skeletons

  32. wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  33. wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  34. wtf?! is lara's body really like that? she looks just like all the other models, idk if it's too much photoshop or too muhc gym, but I really thought her fuller figure suited her so well… anyways, i feel the other girls have gone trough some intense photoshop too….

  35. If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

  36. If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

  37. If you compare Lara on the YouTube video to the pics above you'll see how heavily this has been photoshopped.

Comments are closed.